How to Bring Customers Back On Your Website With Website Push Notification?
With more smartphones being used daily and with more and more websites going mobile, it is only to be expected that a trade-off would occur, usually with mobiles adopting modules often used for marketing online. But now, websites have started a reverse trade off by utilizing a mobile marketing strategy to target their specific niche market, in the form of notifications, with both Facebook and Google leading the pack.
What is Web Push Notification?
You would have come across the push notification on your phone when using it to search for service vendors in your area or to check up on your tickets for a movie. The push notification enables third party vendors to notify you with important announcements regarding an upcoming seminar, or a fire sale that’s set to take place soon or a special travel discount.
It enables companies to stay engaged with their niche market, and now, companies have started applying the same methodology online in the form of web notifications.
- Difference between Mobile and Web Push Notification
Mobile push notifications and web push notifications are the same, to an extent. But web push notifications is increasingly being used by companies to streamline and fine tune their marketing strategies, to find out which message works better to snag in new customers and to remain engaged with their customer base, in real time.
Companies find it hard to stay engaged with their audience given the intense competition and the short attention span of most users. And this is why the web push notifications are being increasingly used to stay engaged with their niche audience.
The only difference between mobile push notifications and the web push notifications is that the former is often used as a marketing strategy and the later, more as a way to connect with their customers. While both do not differ much in a sense, both lead to direct market engagement, the former is often being used by companies to run A and B tests, and also provide real-time tracking with user engagement statistics enabling companies to streamline their marketing further.
For example, when you use Facebook online, you’re bound to come across a pop-up box asking you permission for the website to send notifications over. And it is this notification feature that enables companies to strategize and engage their customers rather than opt for a static web page which provides just basic information and nothing more.
Customers are bound to react more positively to websites which engage with them directly, thereby providing them with a great experience.
How to Use Web Push Notifications to Engage and Retain Customers Effectively?
- Easily reach Consumers
The great part about web push notifications is that you are not required to have the website open on your laptop to receive the same. The notification will appear as a pop-up box irrespective of whether you have the site open or not. This enables companies to engage directly with both their niche audience and new customers as well, enabling them to market themselves better.
For example, Space.com, astronomy related news website utilizes the same feature to display short blurbs about leading news items on their website. The link is delivered via the pop-up message and a mere click loads up the main website, providing the ultimate customer experience where you get access to what you may need, without having to bother to search online for the same.
- Enhance User Experience
It all comes down to user experience and their behavior which is driving more and more companies to opt for this brand new re-engagement strategy. Now, companies can send these notifications across to other users without requiring the user to enter their personal information such as email or other details. Just giving the company permission to send notifications is enough for them to send the web push notifications over.
A web push notification service called OneSignal increased the customer retention of the website YouNow.com by 19% after the latter adopted the service, according to a case study.
- Supported by Browsers
With higher opt-ins than email marketing, web push notifications are here to stay and are already changing the narrative as to how companies market themselves online. Web push notifications are already supported by both Safari, Firefox, and Chrome and have about 70% reach out of the total market share.
Here’s what you can expect in the short term, with more companies set to engage with their customers directly, more web push notifications and strategies are being used by these companies to market their products and services. For the moment, there seems to be little or no cap as to how many web push notifications you can receive, but the idea of pop-up feature does sound a little putting off, given the way the pop-up ads splattered across our screens.
But these web push notifications are required in the sense that for any company to succeed, they need to engage with their customers directly. This is why web push notifications are essential not just for retaining customers but also for engaging with new ones.
With more companies transforming the way they do business with web push notifications, you are bound to get more ‘direct communications’ from the website than you had before. So the next time a website asks for permission to send notifications over, customers just need to check the website out, determine whether it is worth the time to stay engaged with them, and if so, click on yes.